Commercial Art Direction
Commercial photography and art direction are more than just pretty pictures of products, people, and scenery. Concepts such as brand messaging, image tone, marketing initiatives, and intended use need to be considered at every step of the ideation, production, and execution process.
I’ve had the sincere pleasure of planning, art directing, and executing commercial photo shoots for multiple clients throughout the USA and Asia. These images have been incorporated into print and digital marketing collateral, video commercials, packaging, and website production. Please peruse the images on this page to see samples of my commercial photography and art direction work.