Synthesizing Models

Its about that time! the time where we group up data and try to make sense of a Wicked Situation. For this step I have produced 4 seperate models representing different collected data sets from Survey’s, Interviews, and Observations.

user personas

This model was developed to flesh out the general brewery and brew pub patron.

SWOT Analysis

This model was developed to define why and how a brewery can be a successful start-up.

Positioning Map

This model visually represents the whole gambit of the types of beer that brewery patrons drink.

mind map

And this last model represents what a brewery should be as defined by the brewer and the patron.

– Josh